I was presented with the challenge of rebranding the Penguin Drive-In. The Penguin is a local Charlotte drive-in that opened in 1954 and was a very popular place to eat until it closed in 2014. A few years ago, the Penguin reopened under new ownership in a new location. Fans of the original Penguin Drive-In were upset to see that the restaurant did not preserve the charm of the original branding. My goal in this project was to bring back the personality from the original branding while giving it a slight update to create a more modern feel.